The Adblock Battle. Is the Future of Branding Dead?

Over a month back the whole world witnessed Facebook waging a war against “annoying, disruptive ads” and as a result “got all anti-user”, taking “a dark path against user choice” according to Adblock Plus’s owner Ben Williams. A cat-and-mouse battle ensued just hours after Facebook rolled out an update to nullify Adblock Plus’s workaround. ABP (Adblock Plus) was able to score a shock reversal by giving Facebook a rude awakening call when they continued to detect and block Facebook ads just fine after updating its filters, even though they blocked some content along the way.

But all is fair in love and war, right?

Facebook was not quick to back down, readjusting its code quickly and claiming ad preference to be their main focus for providing users more control.

Apparently, Facebook is at an advantage with its resources and ability to update its site on the go, but we must also remember that every Facebook ad blocked by Adblock, costs more money to the social media giant, heavily impacting its ad revenue, than it does to the other party which only allows whitelists ads of publisher that pay them protection money.

Basically what Adblock does is…

Distinguish ads from content by identifying the web page structure to differentiate between content and populated code that appears to be from a different domain. This stand apart code is then immediately classified as a possible ad and blocked.

Facebook played smarter…

By applying a strategy that obscured the ad identifiers by structuring ad and content together. In short, they removed all the identifiers that made ads findable. To top it off, data for both is being sent from the same servers, making it indistinguishable further. Of course this didn’t completely stop ABP from blocking ads like Facebook thought it would, leading to blocking of user content along with ads.

While this attempt was criticized harshly by the social media giant when they declared their “disappointment” with ad blocking companies for “punishing people on Facebook” by blocking ads along with “posts from friends and Pages”, it did little to completely eliminate the social giant’s marketing messages as they continued to get through ABP’s filters.

Adblock Plus fights back with Acceptable Ads Platform

Soon after, ABP introduced its new Acceptable Ads Platform, launched to improve user experience, giving publishers a fighting chance against the frustrating, intrusive ad popups that get through the ad blockers. The platform only lets through some ads that meet a certain criteria however, this announcement received an overall angry and rough reaction.

Approximately 400 million users globally block ads on the mobile web as compared to the 200 million desktop users. It is no wonder then that ad blocker users are clearly outraged with ABP’s declaration of now allowing “some acceptable ads” through. What’s the point of having an ad blocker then?

The Ad Blocking Battle is bound to turn ugly

Chances are, if Facebook continues its quest to make the lines between ads and content vague, ad blockers will be unable to identify ads and will start targeting content directly. This is a dangerous territory to tread into, as there is a possibility that the newer versions of ad blockers might add keywords in their arsenal and start censoring those.

While some ad blockers already have keyword blocking option in their filters, we have yet to see a killer brand blocking version of this tool. Brands and businesses that thrive on keywords will be hit strongly by the more sophisticated version. But then, don’t we all thrive on keywords? So where does this leave the marketing industry?

Though initially Adblock Plus tried to wipe out all Facebook ads and in retaliation ended up removing their content too, it seems that now, in an interesting turn of events, even the largest ad-blocking tool on the internet wants to sell ads opening new frontiers for ad buying platforms. This has created much cynicism amongst users worldwide and frankly I don’t blame them. No business or brand would want their content being censored by unnecessary filtering.

And Google joins the battle

Google and Facebook hold the unusual power to shape the internet. This is why the entire online community is now focused on what side the search engine giant is willing to join as this can mean both good and bad things for all kinds of industries be it ad buying platforms and affiliate marketing industry in general or the marketing community in specific.

Sources claim that so far ABP has been taking a 30% cut for letting the ads of major players like Google an others through its Acceptable Ads program.

Earlier this month we also saw some controversial development take place when ABP announced its plan to create its own ad exchange through partnership with ComboTag. Shocking rumors that Google and AppNexus would supply ads to its Acceptable Ads platform quickly negated by both companies who denied any support for ComboTag in this ad exchange venture and distanced themselves immediately.

Does this mean the beginning of a new age of branding?

Just days after the Adblock Plus and Facebook battle began, Google teamed up with Unilever, Procter & Gamble, The Washington Post, the 4A’s agency association and others to form the Coalition for Better Ads. The collective goal of this group is to monitor ads in a proper system which allows ads, that make it through the filters of the coalition, appear on the websites of the participating companies.

Without Google and Facebook’s financial support, it appears that Adblock Plus will lose major funding which can have potentially devastating results for the company. Even though Ben Williams, Adblock Plus’s spokesman, claims that losing one paying partner (Google) will not be devastating and that they can still do something that is beneficial and can serve a greater good, but that also makes money.”

We, quite frankly, beg to differ.

But in this epic ad blocking battle, I suppose we will just have to wait and see.

The future of branding and what this battle is really leading to…

No one likes the annoying pop-up ads, which is what companies like ABP were mainly targeting. And while ad blocking has its own set of benefits including improved page speed, dodging data collection trackers and others, for publishers it has mostly been bad news as it means loss in ad revenue as predefined sites and scripts are largely affected, leaving broken, missing or misaligned call-to-actions.

However, in light of recent events that have unfolded before us within the last couple of months, I believe that we are now witnessing the making of a smarter and sophisticated breed of ads. Already brands are increasingly embracing chat-based marketing and seeking new ways to market ads. Perhaps this will lead the advertising industry to reconsider new operating standards, more entertaining and less intrusive ads, consumer friendly rules and delivery that regulates how we advertise on websites in general and on building quality relations with the customers in particular. It’s all about going back to the basics.

Come to think of it, advertisement started with good PR and spreading word of mouth and that’s pretty much what we are going back to with the difference of all this being online without the drama of pushing things in the consumer’s face.

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New Bevo Media Exchange is now LIVE!

The Bevo Media Exchange team is proud to launch a new version of the Bevo Media platforms today!

Key changes you will see include:

  • Single sign-on: To get to any of the Bevo platforms including Tracker, Ads portal, Affiliate Networks go to
      and click on the “Login” link in the top right hand corner.
  • 360-Control over all your Affiliate Marketing needs: Introducing a central “My Account” page to access all Bevo portals plus view all key account info from one location.


  • Intuitive navigation for Tracker and Affiliate Network portals: Easy to understand menus to quickly get the answers you need.

Multi-tiered pricing plans: While maintaining a FREE entry level plan for newbies, we are introducing three paid pricing plans to meet your growing needs.

  • Note: All existing Bevo customers have been given a complimentary upgrade to the ‘Advanced’ pricing plan for the first 30 days. This will give all users ample time to select the pricing plan that best meets their needs.  Log into your account and click on “Upgrade Subscription” to see more.
  •  Special benefits for paid customers:
    • Bonus for Advertising Spent: Paid customers to get up to 2% of their Bevo Ads portal spent back each month
    • Enhanced Tracker functionality: Paid customers to have access to Premium reports
    • More discounts: From time to time paid customers will also get special deals on partner platforms and other exclusive deals


  • Full Service Advertising Agency: For customers looking for next level of service, we are introducing a Full-service Advertising Agency with a complete range of digital advertising, marketing and branding solutions.


Bevo Media team will be adding more exciting updates over the course of Q4’16. So, stay tuned for more…

Have more questions about our new platform? Feel free to contact us by replying to this email.

Connect with us on our BlogTwitter and Facebook to stay posted regarding new features and valuable affiliate industry news.


Bevo Media Team




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New Bevo Media Launch on October 3rd

Bevo Media exchange team is proud to launch new version of the Bevo Media platforms on October 3rd!

Key changes you can expect are:

  • Single sign-on and unified account management for 360-degree control of all your affiliate marketing needs
  • Intuitive navigation for Tracker and Affiliate Network portals
  • Enhanced Tracker functionality with Premium reports
  • Access to exclusive Bevo CPA offers from high-end, corporate advertisers with large budgets
  • For those looking for next level service, gain access to a Full-service advertising agency offering a complete range of digital advertising, marketing and branding solutions.
  • Also, while maintaining a FREE entry level plan for newbies, introducing a multi-tiered pricing plan to meet your growing needs

You will receive another email just before the upgrade process begins on October 3rd.

Bevo Media team will be will be adding more exciting updates over the course of Q4’16. So stay tuned for more…
Have more questions about our exciting new platform? Feel free to contact us by replying to this email.

Connect with us on Blog, Twitter and Facebook to stay posted regarding new features and valuable affiliate industry news.


Bevo Media Team

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These 15 Tips will Skyrocket Your Affiliate Sales

So you have become an affiliate marketer because you want to make lots of money.
99% of us dream of becoming rich real quick. Right?

If you are reading this, chances are that you, like many others, find stepping into the affiliate marketing world a very exciting prospect. You probably find affiliate marketing as the most obvious solution to becoming rich. I have to admit there is definitely more freedom involved – no bosses, no sales calls, no customer services… in short – no hassle!
So you think you just have to get people to click your affiliate links and earn easy money in exchange. Sounds easy enough?

Don’t let the illusion faze you!

Of course monetary benefits are the main attraction of the affiliate industry, but once you’re in it, you soon realize that the online market is a very crowded place and there are far too many affiliate programs out there trying hard to captivate the attention of potential audience. So the next question you will be asking is, how do I increase my affiliate sales and earn profits in this cutthroat market?

Everyone’s experience with affiliate marketing is undoubtedly different. Many bloggers have monetized their blogs to gain outstanding success while others find the marketing process downright brutal. Although I can’t give you a magic potion for increasing your affiliate sales overnight, what I can give you are tried and tested tips that will help you significantly increase your sales.

So, what do I mean by Affiliate Marketing?

For those of you who are still new to the term ‘affiliate marketing’, it is the process of helping other people sell or market their products in return for a percentage of their earnings. In simpler terms, affiliate marketing is a money making practice where the publishers promote the advertisers products or services and are rewarded in return.
This might sound like an easy practice, but remember that you will be competing with many other affiliate marketers (who fall in the same learning pool as you or are perhaps better) which is why you will require some serious marketing and networking skills. Only with a proper marketing strategy will you be able to skyrocket your affiliate sales and paycheck every month. Here are some (personally tried and tested) pieces of advice from someone who’s been in the market for a while.

My 15 Pieces of Advice for Increasing Your Affiliate Sales

Let’s get the facts straight first. There is no such thing as easy money. However there are smart ways to increase your income and make more money. And I mean a lot of money, as some successful affiliates have proven.

Jumping straight into details, here are some effective ways to skyrocket your affiliate income:

1. Build a Credible Reputation

Your reputation is one of the most powerful tools you can use to create authenticity for your affiliate marketing campaign and to make money online. People only buy from people they trust. Visitors will only click the links you are leading them to or buy the products you are promoting, if they trust you. Likewise you want to lead your visitors to reliable sites to keep your online reputation steady.
For me, the first step would be to opt for trustworthy publishers and campaigns. Build trust by showing testimonials from real people on your website or write guest posts on top industry blogs to create credibility.

2. Create an Affiliate Marketing Sales Funnel

A profitable blog with a successful affiliate campaign will have an affiliate marketing sales funnel. Without one you cannot turn visitors into buyers. Generally creating a successful affiliate marketing sales funnel for your blog or website is a three to four step process:
i. Start by creating awareness regarding what you are selling on your blog. Draw a clear picture for your audience with a blog post or email to educate them regarding the product and tell them why you are recommending it. Visitors will prefer your personal touch.

ii. Instead of treating your audience like buyers, build a connection with your visitors and show them that you are genuinely interested in solving their problems. Build trust through social media channels, emails, blog comments and connect to them in an authentic way.

iii. Drop aggressive promotions and switch to recommendations. Instead of becoming a sales person for affiliate sales purposes, create content or material that visitors will be interested in viewing like ‘how to’ guides or tutorials and slip in your affiliate links.

iv. Making sales is the last step of the affiliate marketing sales funnel. By following the three steps given above you will not only genuinely help your visitors by offering them solutions to probable issues but also smartly promote your products and ultimately make affiliate sales.

The most successful affiliate campaigns follow through on this affiliate marketing sales funnel and repeat the process for every product or service they are promoting. Keep making little tweaks and learn as you go.

3. Genuinely Help Your Visitors

One piece of advice that I usually give to affiliates is to play smart instead of playing hard. Helping your audience should be your main focus. If your audience doesn’t believe you value their problems then they are less likely to trust what you are selling. For instance, start by creating tutorials and how to guides for your audience. This is one way you will not only help your visitors but this approach will also make your blog posts more interactive.

When you try to sell a product or service to your audience, the first question they will ask is, ‘What’s in it for me?’
Put yourself in their shoes and THINK. What is it they want? What solutions are they looking for?
If you promote your products by solving people’s issues, you are more likely to convert visitors into buyers.

4. Don’t Over Promote

Affiliate marketing is an art and if you think that you will be able to skyrocket your affiliate sales by over promoting, then you’ve got it all wrong! You can never become a successful affiliate marketer by selling too hard. Find unique ways to sell affiliate products to grow your online business.

Also, it never hurts to slip in the affiliate links with the word ‘free’ or ‘freebie’ in a helpful blog post or by offering an incentive your audience just can’t refuse, like a free e-Book download perhaps.

5. Improve Your SEO Skillset

I have yet to come across a person who improved their website traffic and increase their affiliate sales without the help of organic search traffic. Learn how to improvise! One way to do so is by spying on your competitors and keeping a lookout on the keywords and SEO strategies they are using.

Search engine optimization will bring in quality traffic, meaning you will get targeted audience and have better chance of selling more with your affiliates. Optimizing your website will result in making it visible in organic searches. Even inexperienced affiliate marketers can benefit from this by using good keywords and quality content.

Bonus Tip: Take a webinar with the affiliate marketing guru himself! Learn how to increase your visitor base with Neil Patel.

6. Have a Captivating Blog Design

Experience has taught me that content might be king but it is the design of your kingdom (blog or website) which actually determines the stay duration of your audience.
Affiliate marketing basically works on captivating your visitors and appealing to your audience. No matter how good your content is, you will not be able to keep your visitors on your blog or website with a tacky design. Invest time and money in your blog design if you want your visitors to stick around and convert.

Trust me, it works like a charm!

7. Avoid Promoting Multiple Products

If you are just starting out as an affiliate or have been in the affiliate industry for only a little while, avoiding promoting more than two products. Why? Firstly, because you are still in the process of building an audience base and secondly because you will probably end up confusing your visitors with multiple products.
Give yourself a fair chance of promoting just a couple of products at first. Get your hands wet in the affiliate marketing sales and then work your way up from there.

Bonus Tip: Promote a product which is a hot topic or likely to be bought instantly and make it go viral.

8. Add Relevant Ads

Relevancy is the keyword when it comes to affiliate ad placements. I have seen many amateur affiliates make the mistake of either overloading a page with text and banner ads or not use text ads on relevant pages at all. This is a mistake you want to avoid at all costs!

A smart way to market affiliate ads is by placing text ads in relevant content so potential buyers who are interested in more information can click on the link and convert while banner ads should be placed in sidebars.

9. Try Reviewing Products

Study top blogs of your industry and analyze how product reviews are written, then write reviews of products you are selling. By studying product reviews on other websites you will be able to evaluate how persuasive content is written, what kind of headings should be created and what call to action compels visitors to convert.

Persuasive product reviews will increase your blog traffic and affiliate sales. But remember to always opt for writing proper reviews and not half-hearted content as that will do more damage than good.

10. Take Advantage of Seasonal Offers

People are generally willing to spend a little extra money on special events and holidays. Take complete advantage of special offers given by your advertisers on special occasions like Christmas, Black Friday, New Years etc.
One of the many ways you can increase your customer base is by keeping a lookout on special offerings and discounts being offered on products that apply to your audience and then promoting these in advance up until the season ends.
Bonus Tip: A great way to learn regarding any seasonal offers being marketed is by subscribing to emails or newsletters of your affiliate programs list.

11. Tap into Your Conversion Rate

My favorite motto is, ‘if you don’t evolve, you dissolve’. And that’s how it works!
A successful affiliate marketer will constantly learn from his/her mistakes and those of others.

Having a keen eye out for your competitor’s strategy is one way to go about it. The second way is to take a good look at your conversion rate and start working on your marketing strategy from there. If you have a high visitor count but a low conversion count, then clearly there is something you are not doing right. Modify your strategy, upgrade and repeat till you have it right.

12. Tap Into Your Email List

Believe it or not but your email list is a gold mine! From starting an email marketing campaign (just don’t spam) to sending in a regular Newsletter to your email list – there are so many ways which can essentially help you grow your affiliate sales.

While blogs and website are an effective way to boost affiliate programs, nothing beats the power of emails and newsletters. The people you have in your email list are those who have already shown interest in your services and have a higher conversion potential. Plus the trust factor has already been built, therefore your recommendations of affiliate products will be taken seriously.

Bonus Tip: If you don’t already have an email list, start creating one by putting up a catchy banner on your blog or website for your newsletter and start collecting emails.

13. Use the Power of Social Media

Social media platforms give you a greater reach, allowing you to market your affiliate products to a larger audience. Having a reach in the industry you are promoting affiliate products for will give you an added leverage.
So tap into your network and utilize the power of your social media channels to effectively increase your affiliate sales for your links.

14. Work It with Show and Tell

Never underestimate the power of video marketing. Instead of making false promises and loading up your blog and social media stream with empty words, show your audience why they really need your affiliate product.

No message is more powerful than the one that takes complete advantage of video to show your audience what they are missing out on by not tapping into certain services or products. Just like video advertisements, your show and tell strategy of video marketing has a better chance of succeeding in comparison to text ads. Why? Because a product shown in action is more likely to earn you people’s trust which in turn is bound to lead to more sales.

Also because videos have a high believability ratio as opposed to sales pages. However, this can vary from industry to industry.

15. Create a Podcast

You see these everywhere. From social media platforms to blogs – Podcasts are a great way to interact with your audience and have gained major popularity over the last couple of years.

Podcasts give you the benefit of personalizing the way you market your services to your audience. You not only get a chance to effectively provide information to your audience but can also get them excited about buying affiliate products. Now whether you want to invite someone from the industry for a one-on-one interview, give tips by showing them detailed ‘how tos’ or do something else that is totally outside the box – Sky is the limit!

Bonus Tip: Learn how to create your own effective podcast from the celebrated entrepreneur and podcaster Pay Flynn.

Affiliate marketing offers endless potential so NEVER ever think of giving up.
These 15 tips are bound to help you increase your passive income but do remember that it will not happen overnight.
So don’t set yourself up for an impossible number!

You have to work on improving certain skills and steadily grow your online networking. And if you somehow happen to find yourself still unable to make good income, then I suggest you revise your marketing strategies until you have exhausted every possible option out there.

Strategize, rinse and repeat

Last Piece of Essential Advice

The best piece of advice I received in my early days of affiliate marketing made my focus clear and I will gladly give you that same advice again and again.

Don’t treat your audience like buyers. Treat them like you would treat a friend.

Help your visitors find solutions to their problems and earn their trust. Affiliate sales are all about continuously engaging with your audience, learning their problems and recommending products or services that can solve their issues. THIS is how you convert visitors into buyers. Not by shoving things in their faces. You wouldn’t like it if someone did that to you either. Would you?
So keep improving on affiliate marketing sales ideas and watch the magic happen!

Want to add your advice to my list of affiliate sales tips? Share your thoughts and tell me what helped you effectively boosts your affiliate sales by leaving a comment below.

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Your Definitive Guide to Affiliate Marketing

The advent of internet brought about tremendous growth and new opportunities for business owners worldwide. With new technological advancements the internet expanded into a massive e-commerce machine, offering startups and multinationals equal opportunities to market their products and services to millions of consumers around the world.

Early form of internet advertising quickly evolved into more mature and accountable forms of online advertising, eventually giving birth to affiliate marketing.

Affiliate marketing, also known as performance marketing by many, is one of the most popular forms of online advertisement, preferred for its huge profit margin. Expected to continue its quick growth, reaching over $4.5 billion through 2016, the industry has become the top acquisition source with the largest marketing budget, just behind PPC and Email marketing. On average, 43% of online shoppers are likely to convert via affiliate programs over average consumers while 25% of total online sales come from an affiliate channel.

So, What Is Affiliate Marketing?

Simply put, affiliate marketing is an effective way of making money online, where you as a publisher are rewarded for helping a business promote their services. At its core, this kind of outsourced marketing is a relationship between three parties: the advertiser, publisher and the consumer. An advertiser is a merchant or the business owner who wants to sell his products or services through a publisher who is an individual or a company that promotes the advertiser’s services in exchange for a commission to a consumer, the visitor or target audience of the advertiser who will buy his products and services.

A highly profitable business model in which companies sell their products by signing up individuals or other companies, called affiliates, to market their products or services by offering a certain amount of commission on each sale.

An affiliate marketing flow comprises of an individual or company joining an affiliate network, searching for the products they want to advertise on their website or blog, start promoting those products and services, track sales and earn commission for each sale made.

Understanding the Types of Affiliate Marketing

Affiliates make money by generating sales, leads and traffic for merchant businesses. An estimated 52% of affiliate advertisers are part timers while 58% college students indulge in this type of performance marketing. However, before you get too excited about earning profits, you need to identify the preferred affiliate models you will be most comfortable working in.

Business owners who seek affiliate business activities typically use one of the 3 basic affiliate models for performance marketing:

  • Cost Per Click

Also known as CPC or per-per-click, this model of unattached affiliate marketing does not require any direct presence or authority of the publisher in relation to the end consumer for promoting the product. This is done generally by adding your affiliate’s link on your website via any type of advertising model i.e. Google AdWords or Facebook Ads etc. and then earning a commission when a visitor clicks on your placed link and buys a product. Also known as the Single tier affiliate program, it is one of the most popular and commonly used income generating models of performance marketing.

  • Cost Per Acquisition

The CPA model involves an affiliate referring a visitor to the advertiser for the purchase of products and services. This is also known as the Two-tier affiliate program that allows the affiliate to earn directly and indirectly by earning a profit on referring another affiliate.

  • Cost Per Lead

CPL is the Multi-tier affiliate program. In this structure the affiliate refers a visitor who takes some kind of an action, which includes, singing up on a form and leaving their contact details on the advertiser’s website.

A Keen Look at Affiliate Marketing Terminologies


There are a few affiliate marketing terminologies that pop up frequently in communications among professionals of the industry. It is therefore imperative that you get yourself acquainted to the affiliate marketing vocabulary before venturing into this field.  Given below are a few generally used novel terms and concepts of the performance marketing field.

  • Advertiser

A business owner, merchant or organization who is offering products or services to his/her target audience or consumers and uses various means of affiliate marketing for promoting these products and services.

  • Affiliate

Also known as a publisher, partner, external marketer. This individual or company owns a website, blog or mobile application, on which they promote the advertiser’s products or services.

  • Affiliate ID

A unique ID used to distinguish each affiliate from the other.

  • Affiliate Dashboard

A central platform where you can track, compare and analyze all the stats of your affiliate campaigns including clicks and conversions.

  • Affiliate Links

A long but unique URL that contains your Affiliate ID which is shared by you (affiliate) on your website, blog, social media or app which consumers will click to visit the advertiser’s website.

  • Affiliate Redirect Links

These are short and easy to remember URLs which are branded with your personal domain name and are created in place of Affiliate Links (as they are very long and can be taken as spam by users).

  • Affiliate Payout

Also known as Affiliate Commission. This is the amount of payment generated within a certain time frame, generally received with a delay of 1 to 2 months.

  • Affiliate Program

An arrangement between the advertiser and publisher whereby the publisher promotes or recommends the advertiser’s services or products to consumers via a number of activities including CPC, CPL, CPA and gain incentive or commission on each sale or lead generation. In short, an affiliate program allows publishers to earn profit by promoting third party products and services.

  • Affiliate Network

A system that works as an intermediary between the advertisers and publishers. It allows advertisers or merchants to reach out to a larger audience and grow their outreach while affiliates can easily find relevant programs and suitable inventory to generate income.

  • Affiliate Manager

An affiliate manager operates in big affiliate networks and are assigned for the benefit of affiliate marketers, helping them improve their commission by offering tips and personalized creative services etc.

  • Cookie Stuffing

This strategy is taken under spamming and must be avoided at all costs as most affiliate programs are strictly against it.

  • Conversion

A targeted action taken by a consumer, generally taken through an event created by the affiliate on their website or blog. This action usually consists of a subscription, lead or sale of some kind that is valuable to the advertiser or merchant. The conversion generated through the affiliate’s efforts result in a conversion which leads to a profit that is paid by the advertiser.

  • Conversion Rate

The percentage of clicks converted into leads or sales.

  • Click-through Rate

Also known as a click-through ratio. It is a tracking method used to measure the advertising response of particular clicked links. The percentage is generally calculated based on the number of click-throughs on each advertisement.

  • Post-back URL

Also known as server post-back URL or server to server URL, it is used for server-side conversion tracking.

  • Tracking Link

The unique advertised link affiliates use to send clicks for a particular offer given by the advertiser or merchant. This link can be used behind a banner or ad placed on the affiliate’s blog or website.

  • Third Party Tracking

An automatic notification received by affiliates, through an Affiliate Software, in real-time for every conversion made.

  • Referral Bonus Program

A payout program where affiliates are paid a fixed commission and a percentage of their total earnings, for each new affiliate they refer to the affiliate program.

  • S2S Tracking

Also known as server to server tracking. Advertisers or merchants require this type of accurate tracking at the backend to track conversions. This tracking system is based on sending post backs from the advertiser’s system to the affiliate’s tracking software to gain the total amount of conversions received.

The Attractive Power of Affiliate Marketing


For decades, performance marketing has been enabling affiliates to earn high income by referring visitors from the comfort of their homes. The high revenues and profits for sellers or publishers is what basically attracts people towards affiliate programs, making it one of the most sought after marketing models internationally.

The power of affiliate marketing is such that you can earn commissions in a scalable way, without being directly involved or active in the online sale, by recommending third party services or products and driving traffic their way. The greatest benefit of affiliate marketing is that it is essentially a low risk pay for performance program.

Understanding the Pros

This performance marketing model offers long term benefits for both advertisers and publishers alike, including:

  • EARN QUICK INCOME – One of the most attractive features of the affiliate marketing model is the quick income generating process, making a lot of people plenty of money. In a competitive market that is hungry for website listings, charging a fixed amount of fee for listings can generate valuable income.
  • COST EFFECTIVENESS – Affiliate are paid only when they refer a visitor who subsequently becomes a customer. This is cost effective for the advertisers or business owners as there is no chance of losing money in this model.
  • PAY FOR RESULTS – Business owners or advertisers set up their own commission structure and pay only for results, making this a risk free marketing model.
  • BENEFICIAL COLLABORATION – The advertiser and affiliate both benefit from this performance marketing program. The advertiser gains valuable website traffic and improved sales while the affiliate gains impressive incentives and exposure of their brand.
  • CUSTOMER ACQUISITION – As an affiliate you know your website or blog audience better therefore you get to choose the kind of ads that are best suited for your audience and their demographics.
  • IMPROVED BRAND VISIBILITY – Traffic that seeks the services you promote as an affiliate will eventually find you through search engine listings, giving your brand a better visibility.
  • BROADER MARKET EXPOSURE – Unlike traditional marketing, affiliate marketing gives advertisers a broader market to expose their services to. By developing a strong affiliate network, business owners can reach out to a worldwide market with an array of demographics.
  • GAIN BETTER RANKINGS – Each affiliate link is an authentic link that improves your search engine ranking and helps you gain better search results for your targeted market.
  • NEVER LOSE MONEY – This model allows you to gain measurable results and with its commission structure you almost never lose money


Knowing the Cons

If not understood properly and actively tracked, this performance marketing model can hit you hard with its drawbacks in the long run. Here is what you need to be wary about:

  • GIVING OFF THE WRONG MESSAGE – As an advertiser you want to be careful about the message your affiliates are promoting regarding your brand. If represented poorly for the sake of making money only without consent for your brand, it can easily lead to bad leads and business loss.
  • COMPROMISING ON LEAD QUALITY – Not every affiliate will send in quality traffic to your website. You cannot compare organic quality traffic to the affiliate traffic that comes your way. Constant vigilant tracking of your affiliate traffic will be able to help you distinguish between the good and bad traffic.
  • BECOMING AN UNREPUTED AUTHORITY – This is correlated to the points given above. Mismanaged traffic coming in from un-reputable sources will eventually lead to a bad rep of your brand.
  • EXCESSIVE COMMISSION – Other than the commission you will be paying to the affiliates, you will also have to pay an overhead pay to the affiliate networks, should you choose to join them.
  • DISHONEST MERCHANTS – Affiliates must be aware of dishonest and unscrupulous advertisers. Being careful in choosing your affiliate network will save you from merchants who might close down programs without informing and refuse to pay commission.
  • LINK HIJACKERS – Certain link hijackers can hijack affiliate links and steal the commission of the real affiliates.


How to Run a Successful Affiliate Marketing Campaign?

While affiliate marketing is incredibly lucrative, it will be naïve to consider it as easy money. There are plenty of factors involved in a successful affiliate program including high traffic ratio, building visitor trust, finding relevant quality products and creating good sales. Another thing to remember about this performance marketing is that it doesn’t necessarily works for all kinds of blogs or on all products, hence it is essential to find your own specific niche where you feel at par.

The key to an affiliate’s success is always making ‘serving the audience’ a priority over earning money

Whether you want to be an independent affiliate marketer or join an affiliate network, determining your affiliate marketing method before choosing a preferred set of mode enables you to gain certain discrete benefits. However, before you begin your affiliate marketing venture you need to make your operating choices wisely.

Here are 7 tips to keep in mind for ensuring the success of your affiliate marketing programs:

1.Choose your Merchants Carefully because you will be working closing with them. Therefore it is imperative that they

a. Must be closely related to the industry you specialize

b. Have a clean and trustworthy track record of commission payment

c. Are cooperative regarding procedural changes and operational terms

2. Be Accessible to Merchants by facilitating them and enabling them to control their advertisements in an improved method.

3. Stay Open Minded as an Affiliate regarding the kind of products and campaigns you want to promote and keep experimenting with ideas to find the ones that will work.

4. Decide on a Display Method for advertisements by adding value to the design in order to create an impact with specific focus on multimedia and banner commercials with impactful creative.

5. Reap Benefits from SEO Tactics by harnessing the Search Engine Optimization techniques for attracting organic traffic and quality visitors to your website or blog and making the maximum from the results.

6. Understand your Market and keep yourself informed about its nature and distinctive values by keeping yourself up-to-date on the latest revenue generation techniques, risks and challenges in order to learn more.

7. Build Strong Relations with your Advertisers or merchants and reach out to them for a conversation and offer assistance where you can to build long standing associations.

Steps for Commencing an Affiliate Marketing Venture

For those who like to run independently, dealing directly with advertisers (merchants) will allow you to save considerably on outsourcing costs and garner more commission. While entering an affiliate marketing network, you derive constant assistance from other reputable affiliates and gain monetary gains.

Here are the steps required for starting an affiliate marketing project

1. Research, Research and Research about your industry and experiment with different niche before you decide on the right industry for yourself.

2. Select an Affiliate Marketing Mode in which you have more experience. There is an array of modes to choose from that includes pay per click, email marketing, content hosting, online discounts, product evaluation and cash back schemes.

3. Decide on a Commission Structure to maximize your revenue chances by structuring a commission framework and selecting the various rates for discrete categories.

4. Prep your Website for Hosting your merchant’s ads by obtaining relevant images, logos, multimedia, bookmarks etc.

5. Create Competitive Content your competitors can’t compete with to provide value to your website in the searches and as a result to the merchant’s ads.

6. Be Confident in your Recommendations and only promote products you trust to your audience, marketing it as if it were your own.

7. Form a Terms and Conditions page to educated concerned parties regarding legal terms to avoid any issues.

8. Cross Share your Affiliate Links and don’t be afraid to share your recommended pages more than once through different ways on various mediums like content, videos and podcasts etc.

Successful Affiliate Marketing Case Studies Examples

Here are a few examples of successful affiliate marketing case studies that prove how effective affiliate marketing campaigns can be when smartly sought out:

#1. Virgin Atlantic Case Study


Virgin Atlantic developed a flexible performance marketing program that gave monetary and non-monetary incentives to publishers.

Program Objectives Strategy

Focus on improving on the long tail publishers, growing revenues by 25% and integrate valuable methods of acquisition. The Virgin Atlantic program setup deals with individual publishers in return for superior exposure by offering non-monetary incentives including access to company benefits. Whereby publishers engaged users by offering unique opportunities through members-only competitions and similar unique content.

Program Results

As a result sale-generating publishers increased by 53% while a 132% improved Ad impressions were noticed and revenue from new publishers grew by 551% y-o-y.

#2. Mazda Case Study

Mazda invested in its first performance marketing campaign focusing on lead generation with the aim of expanding its reach.

Program Objectives Strategy

The program’s main objectives included increasing year to year performance of the company by 100%, maintaining commission rate while improving the volume delivered and expanding the specific publisher base for supporting other channels. To ensure maximum conversion, the company worked on creating closer relationship with its publishers and developing an effective brand creative to appeal to them.

Program Results

The performance marketing program of Mazda was instrumental in generating valuable leads, resulting in a 166% increase in the active number of publishers while a clear sales growth could be seen overall via other channels which made up of 15% content, 2.5% vouchers, 26.5% of leads and 56% of new emails.

#3. Dream Euro Trip Case Study

‘Dream Euro Trip’ is a travel website created by a Swedish college student, who calls himself DJ Yabis, that focuses on how to travel in Europe on a limited budget and time while having fun.

Program Objectives Strategy

Travelling is one of the most competitive and big budget niche and the main objective of this company’s performance marketing plan was to captivate travelers of all demographics with specific relation to Europe and small budget through captivating content. The website captured the audience with its smart content play focused on special offers for travelling around Europe, various attractions and hotels that cater to a specific budget. It smartly funnels visitors with its ‘Estimate your Trip Cost’ widget into an emailing list and captures a large audience this way.

Program Results

The website earns an estimated $4000 per year through affiliate marketing, proving how zeroing in on a specific niche picked off a crowded industry has the potential of being monetized smartly by creating a lot of personable quality content.

Affiliate Marketing – Oh the Places You Will Go!

So there you have it, this highly underrated but immensely profitable means of increasing your business has become a brilliant source of additional income for many worldwide. Affiliate marketing or performance marketing, whatever you prefer calling it, is an essential tool that can improve an affiliate’s goodwill and a publisher’s standing. If you are keen on jumping onboard the affiliate marketing ship, then our ‘Definitive Guide to Affiliate Marketing’ would have, by now, given you a good understanding of this lucrative field and a guidance regarding the associated risks and challenges.

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