So you have become an affiliate marketer because you want to make lots of money.
99% of us dream of becoming rich real quick. Right?
If you are reading this, chances are that you, like many others, find stepping into the affiliate marketing world a very exciting prospect. You probably find affiliate marketing as the most obvious solution to becoming rich. I have to admit there is definitely more freedom involved – no bosses, no sales calls, no customer services… in short – no hassle!
So you think you just have to get people to click your affiliate links and earn easy money in exchange. Sounds easy enough?
Don’t let the illusion faze you!
Of course monetary benefits are the main attraction of the affiliate industry, but once you’re in it, you soon realize that the online market is a very crowded place and there are far too many affiliate programs out there trying hard to captivate the attention of potential audience. So the next question you will be asking is, how do I increase my affiliate sales and earn profits in this cutthroat market?
Everyone’s experience with affiliate marketing is undoubtedly different. Many bloggers have monetized their blogs to gain outstanding success while others find the marketing process downright brutal. Although I can’t give you a magic potion for increasing your affiliate sales overnight, what I can give you are tried and tested tips that will help you significantly increase your sales.
So, what do I mean by Affiliate Marketing?
For those of you who are still new to the term ‘affiliate marketing’, it is the process of helping other people sell or market their products in return for a percentage of their earnings. In simpler terms, affiliate marketing is a money making practice where the publishers promote the advertisers products or services and are rewarded in return.
This might sound like an easy practice, but remember that you will be competing with many other affiliate marketers (who fall in the same learning pool as you or are perhaps better) which is why you will require some serious marketing and networking skills. Only with a proper marketing strategy will you be able to skyrocket your affiliate sales and paycheck every month. Here are some (personally tried and tested) pieces of advice from someone who’s been in the market for a while.
My 15 Pieces of Advice for Increasing Your Affiliate Sales
Let’s get the facts straight first. There is no such thing as easy money. However there are smart ways to increase your income and make more money. And I mean a lot of money, as some successful affiliates have proven.
Jumping straight into details, here are some effective ways to skyrocket your affiliate income:
1. Build a Credible Reputation
Your reputation is one of the most powerful tools you can use to create authenticity for your affiliate marketing campaign and to make money online. People only buy from people they trust. Visitors will only click the links you are leading them to or buy the products you are promoting, if they trust you. Likewise you want to lead your visitors to reliable sites to keep your online reputation steady.
For me, the first step would be to opt for trustworthy publishers and campaigns. Build trust by showing testimonials from real people on your website or write guest posts on top industry blogs to create credibility.
2. Create an Affiliate Marketing Sales Funnel
A profitable blog with a successful affiliate campaign will have an affiliate marketing sales funnel. Without one you cannot turn visitors into buyers. Generally creating a successful affiliate marketing sales funnel for your blog or website is a three to four step process:
i. Start by creating awareness regarding what you are selling on your blog. Draw a clear picture for your audience with a blog post or email to educate them regarding the product and tell them why you are recommending it. Visitors will prefer your personal touch.
ii. Instead of treating your audience like buyers, build a connection with your visitors and show them that you are genuinely interested in solving their problems. Build trust through social media channels, emails, blog comments and connect to them in an authentic way.
iii. Drop aggressive promotions and switch to recommendations. Instead of becoming a sales person for affiliate sales purposes, create content or material that visitors will be interested in viewing like ‘how to’ guides or tutorials and slip in your affiliate links.
iv. Making sales is the last step of the affiliate marketing sales funnel. By following the three steps given above you will not only genuinely help your visitors by offering them solutions to probable issues but also smartly promote your products and ultimately make affiliate sales.
The most successful affiliate campaigns follow through on this affiliate marketing sales funnel and repeat the process for every product or service they are promoting. Keep making little tweaks and learn as you go.
3. Genuinely Help Your Visitors
One piece of advice that I usually give to affiliates is to play smart instead of playing hard. Helping your audience should be your main focus. If your audience doesn’t believe you value their problems then they are less likely to trust what you are selling. For instance, start by creating tutorials and how to guides for your audience. This is one way you will not only help your visitors but this approach will also make your blog posts more interactive.
When you try to sell a product or service to your audience, the first question they will ask is, ‘What’s in it for me?’
Put yourself in their shoes and THINK. What is it they want? What solutions are they looking for?
If you promote your products by solving people’s issues, you are more likely to convert visitors into buyers.
4. Don’t Over Promote
Affiliate marketing is an art and if you think that you will be able to skyrocket your affiliate sales by over promoting, then you’ve got it all wrong! You can never become a successful affiliate marketer by selling too hard. Find unique ways to sell affiliate products to grow your online business.
Also, it never hurts to slip in the affiliate links with the word ‘free’ or ‘freebie’ in a helpful blog post or by offering an incentive your audience just can’t refuse, like a free e-Book download perhaps.
5. Improve Your SEO Skillset
I have yet to come across a person who improved their website traffic and increase their affiliate sales without the help of organic search traffic. Learn how to improvise! One way to do so is by spying on your competitors and keeping a lookout on the keywords and SEO strategies they are using.
Search engine optimization will bring in quality traffic, meaning you will get targeted audience and have better chance of selling more with your affiliates. Optimizing your website will result in making it visible in organic searches. Even inexperienced affiliate marketers can benefit from this by using good keywords and quality content.
Bonus Tip: Take a webinar with the affiliate marketing guru himself! Learn how to increase your visitor base with Neil Patel.
6. Have a Captivating Blog Design
Experience has taught me that content might be king but it is the design of your kingdom (blog or website) which actually determines the stay duration of your audience.
Affiliate marketing basically works on captivating your visitors and appealing to your audience. No matter how good your content is, you will not be able to keep your visitors on your blog or website with a tacky design. Invest time and money in your blog design if you want your visitors to stick around and convert.
Trust me, it works like a charm!
7. Avoid Promoting Multiple Products
If you are just starting out as an affiliate or have been in the affiliate industry for only a little while, avoiding promoting more than two products. Why? Firstly, because you are still in the process of building an audience base and secondly because you will probably end up confusing your visitors with multiple products.
Give yourself a fair chance of promoting just a couple of products at first. Get your hands wet in the affiliate marketing sales and then work your way up from there.
Bonus Tip: Promote a product which is a hot topic or likely to be bought instantly and make it go viral.
8. Add Relevant Ads
Relevancy is the keyword when it comes to affiliate ad placements. I have seen many amateur affiliates make the mistake of either overloading a page with text and banner ads or not use text ads on relevant pages at all. This is a mistake you want to avoid at all costs!
A smart way to market affiliate ads is by placing text ads in relevant content so potential buyers who are interested in more information can click on the link and convert while banner ads should be placed in sidebars.
9. Try Reviewing Products
Study top blogs of your industry and analyze how product reviews are written, then write reviews of products you are selling. By studying product reviews on other websites you will be able to evaluate how persuasive content is written, what kind of headings should be created and what call to action compels visitors to convert.
Persuasive product reviews will increase your blog traffic and affiliate sales. But remember to always opt for writing proper reviews and not half-hearted content as that will do more damage than good.
10. Take Advantage of Seasonal Offers
People are generally willing to spend a little extra money on special events and holidays. Take complete advantage of special offers given by your advertisers on special occasions like Christmas, Black Friday, New Years etc.
One of the many ways you can increase your customer base is by keeping a lookout on special offerings and discounts being offered on products that apply to your audience and then promoting these in advance up until the season ends.
Bonus Tip: A great way to learn regarding any seasonal offers being marketed is by subscribing to emails or newsletters of your affiliate programs list.
11. Tap into Your Conversion Rate
My favorite motto is, ‘if you don’t evolve, you dissolve’. And that’s how it works!
A successful affiliate marketer will constantly learn from his/her mistakes and those of others.
Having a keen eye out for your competitor’s strategy is one way to go about it. The second way is to take a good look at your conversion rate and start working on your marketing strategy from there. If you have a high visitor count but a low conversion count, then clearly there is something you are not doing right. Modify your strategy, upgrade and repeat till you have it right.
12. Tap Into Your Email List
Believe it or not but your email list is a gold mine! From starting an email marketing campaign (just don’t spam) to sending in a regular Newsletter to your email list – there are so many ways which can essentially help you grow your affiliate sales.
While blogs and website are an effective way to boost affiliate programs, nothing beats the power of emails and newsletters. The people you have in your email list are those who have already shown interest in your services and have a higher conversion potential. Plus the trust factor has already been built, therefore your recommendations of affiliate products will be taken seriously.
Bonus Tip: If you don’t already have an email list, start creating one by putting up a catchy banner on your blog or website for your newsletter and start collecting emails.
13. Use the Power of Social Media
Social media platforms give you a greater reach, allowing you to market your affiliate products to a larger audience. Having a reach in the industry you are promoting affiliate products for will give you an added leverage.
So tap into your network and utilize the power of your social media channels to effectively increase your affiliate sales for your links.
14. Work It with Show and Tell
Never underestimate the power of video marketing. Instead of making false promises and loading up your blog and social media stream with empty words, show your audience why they really need your affiliate product.
No message is more powerful than the one that takes complete advantage of video to show your audience what they are missing out on by not tapping into certain services or products. Just like video advertisements, your show and tell strategy of video marketing has a better chance of succeeding in comparison to text ads. Why? Because a product shown in action is more likely to earn you people’s trust which in turn is bound to lead to more sales.
Also because videos have a high believability ratio as opposed to sales pages. However, this can vary from industry to industry.
15. Create a Podcast
You see these everywhere. From social media platforms to blogs – Podcasts are a great way to interact with your audience and have gained major popularity over the last couple of years.
Podcasts give you the benefit of personalizing the way you market your services to your audience. You not only get a chance to effectively provide information to your audience but can also get them excited about buying affiliate products. Now whether you want to invite someone from the industry for a one-on-one interview, give tips by showing them detailed ‘how tos’ or do something else that is totally outside the box – Sky is the limit!
Bonus Tip: Learn how to create your own effective podcast from the celebrated entrepreneur and podcaster Pay Flynn.
Affiliate marketing offers endless potential so NEVER ever think of giving up.
These 15 tips are bound to help you increase your passive income but do remember that it will not happen overnight.
So don’t set yourself up for an impossible number!
You have to work on improving certain skills and steadily grow your online networking. And if you somehow happen to find yourself still unable to make good income, then I suggest you revise your marketing strategies until you have exhausted every possible option out there.
Strategize, rinse and repeat
Last Piece of Essential Advice
The best piece of advice I received in my early days of affiliate marketing made my focus clear and I will gladly give you that same advice again and again.
Don’t treat your audience like buyers. Treat them like you would treat a friend.
Help your visitors find solutions to their problems and earn their trust. Affiliate sales are all about continuously engaging with your audience, learning their problems and recommending products or services that can solve their issues. THIS is how you convert visitors into buyers. Not by shoving things in their faces. You wouldn’t like it if someone did that to you either. Would you?
So keep improving on affiliate marketing sales ideas and watch the magic happen!
Want to add your advice to my list of affiliate sales tips? Share your thoughts and tell me what helped you effectively boosts your affiliate sales by leaving a comment below.Read the rest