I Want Me Some TRAFFIC!
What’s your attitude towards scaling? So you have a landing page which converts, you have a great relationship with the network/merchant and a traffic source. Great! There’s just one problem: most people limit themselves to milking that one traffic source for all it’s worth and then that’s it, end of story.
Why would you do something like that? Don’t you like money? Would you have liked money more if the bills were blue instead of green? Why just that one traffic source? There’s a lot of money on the table, why are you limiting yourself to just that one piece of the pie?
What Scaling REALLY Means
Ok, so you’ve milked traffic source A for all it’s worth? Alright, then move on to traffic source B and then to traffic source C. That’s scaling. Keep the engines running and don’t take your foot off the pedal when it comes to the traffic sources you’re already on top of but on the other hand, always be on the lookout for more traffic.
It’s a never-ending process, expression such as “ok, I’ve scaled, now what?” don’t exist unless you trick yourself into thinking that they do. New traffic sources emerge on a daily basis, why not be there with your wallet open?
Polish Your Negotiation Skills
One word: Facebook! If that’s not a love-hate relationship, nothing is. This is what happens when people depend on just one traffic source: you’re in no position to negotiate. Lots of people were/are earning a living exclusively on Facebook and given their track record, those folks are definitely skating on thin ice.
Once you realize that there’s not just one website which controls everything in terms of traffic, you’ll start being in a far better position to negotiate. This is extremely important when it comes to media buys. Get ready to negotiate everything, absolutely everything. Think everything through carefully before spending your first buck: if they want your money, they need to make the deal worthwhile for you as well. If not, you’ll simply move on and never look back. End of story.
This much is certain: we’re marketers and as a result, hunting down traffic sources is what we do. Depending on just one traffic source is a sign of weakness, plain and simple. If you don’t up your game and start demanding the most bang for your buck as an advertiser, traffic networks can and will take advantage of you.