Remarketing is KING

November 29th, 2011 3 Comments By Ryan Buke Affiliate Marketing, Bevo Media, Media Buys, PPC, Web Publishers

Remarketing Is KING

I’ve seen alot of buzz about remarketing lately, and I definitely think its a tip worth spreading the news about. Remarketing is essentially showing your ads to previous viewers of your site, by placing cookies scripts on your site. From experience, campaigns typically see a 5%-25% increase from this addition, as the traffic is obviously as highly targetted as you can get! I highly recommend remarketing tactics for any media buyers or content network affiliates. I was going to make a whole write up on this tactic, however I found some video’s that explain it well already. Enjoy:

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Remarketing is KING | Make Money On The Net - The Latest Online Money Making News - NetMoneyNews.com
November 29th, 2011
5:45 am

There are networks that provide retargeting right? Retargeting (or remarketing) only works for ad inventory coming from the network you decide to go with right? So it would make sense to join the biggest network. Still trying to grasp how it works!

-Tom

iPyxel Creations
January 31st, 2012
10:06 am

Remarketing works on an ad network level… so you place a cookie on users page, and when they go to another site with that adnetworks tags on it, your ad will appear in place of the other ads that would have been displayed.

Ryan Buke
January 31st, 2012
7:20 pm

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