1 Trick to Save Your Facebook Campaign
As most active affiliates know, ad approval has turned into as much of a challenge these days as the actual marketing/targeting aspect of your campaigns. This is especially the case when using Facebook as a traffic source. Affiliates are losing sleep (literally) over unexplained, inconsistant ad denials that can cause serious revenue problems. Being said, there is one easy, but surprisingly unknown trick to help improve your chances at keep your ads up for longer.
Like many traffic sources, account and ad history have an effect on new ads. But how does Facebook associate your ads together? After a confirmed explanation from Facebook themselves, their algorithum actually uses the “Create Similar” function to associate ads together. This means if ad1 was disapproved or had a low CTR, and ad2 was pushed live from using the “Create Similar” function from ad1 within Facebook’s interface, then ad2 will then have a lower chance of approval, and have a higher recommended bidding range. On top of this, Facebook only uses this to go against your campaign. So if ad1 actually was performing well, it would have no effect on ad2.
Long story short, don’t use the “Create Similar” function! Even if the actual ad you create is entirely different. If you push an ad live using “Create Similar”, it can only hurt your chances of a successful campaign!