As a kid, I always had a passion for sports and computers. Growing up in the suburbs of Philadelphia, a wildly passionate sports town definitely contributed to my love for sports, but my passion for computers had a quite twist to it. From the age of 4, my parents forced me to use the computer for an hour a day, learning the basics of then popular DOS. Ever since then, computers have been a huge part of my life (I even remember learning to read from basic DOS video games).
The evolution of the internet in 1995 soon led to further my obsession of technology to the next level. I learned Visual Basic and C++ in 6th grade. It was around that time that I developed my first application, a program to help consolidate the functions of AOL users (the tool went on to have over 50,000 downloads on then popular Download.com). By 2001, my business partner, Mike Vellucci, and I started our first website. We were in 9th grade at the time, and was exactly when we learned the power of internet advertising.
Our first site started with a week long intense “learn how to build a website” sabbatical. From there, Mike and I created a site that helped high school with vocabulary memorization. The site, made by Mike, was complimented by an application that I made in Visual Basic 6.0. Instead of charging a fee for this application, we gave the user the option to fill out a CPA Offer. The miraculous part of this story is that we somehow were featured on a popular vocabulary site that bolstered over 20,000 hits to our newly developed site. A week later, we had over $3,000 in our affiliate account just after a week of going live. From there we realized the endless potential that the internet brought to us.
Our profits made from the vocabulary site led us to our next major venture, a full scale wholesale business. We sold everything from computers to shoes. The majority of our sales came from eBay and then led into a website warehouse. We stuck with our wholesale company our entire high school years.
My Other Passion
During this time, I also became heavily involved with sports. During high school I earned 10 Varsity letters, 7 in track and 3 in football. Although I was heavily involved with our wholesale business, the majority of my goals were directed towards playing at a competitive Division 1 school. My senior year was entirely tied up into being a state champion in track and proving I was good enough to make it big time athletically. I was a sprinter on the track and a WR/CB for the football team. I worked my butt off week by week to be the best I could be, and ranked amongst the fastest sprinters in the state of Pennsylvania my senior year. This led me to accept a spot on the Track team at Syracuse University.
Athletic Career Ran Short
On February 1st, 2005, a week before the state indoor championship for track, I tore my hamstring entirely, bringing my senior year state championship aspirations to an end. I was in crutches for about a month and the next race I would run would not be until my freshman year at Syracuse. As tragic as this was at the time, it turned out to be a blessing in disguise.
After over a year of rehabilitation on my hamstring, my attempt at running college track never panned out. With my hamstring still nagging, I was only able to compete in 3 meets total my entire college career, all of which did not work out too well. My legs lost the long term endurance that made me successful during high school. At this time I started dabbling around more with internet marketing for some side cash, however, my athletic career was not over.
Division 1 Football
With my track aspirations being hampered by a nagging injury, I sent my high school football tapes over to the football coaches at Syracuse. After explaining my situation to the coaches, I was offered a spot on the football team. I went on to play for a year and a half. This was a major event in my life as I learned several unexplainable life lessons that helped develop the core framework of my ambitions and personality. The ability to relate current life issues to comparable situations that I encountered during my athletic years are irreplaceable, and I credit my success thus far to this realization.
From Spare Time to Full Time
During my football days at Syracuse, Mike and I would pick up some spare cash during various internet marketing ventures. Of which was a site dedicated to Breast Cancer where we would promote various breast cancer products and give a portion of our earnings to The National Breast Cancer Foundation. During the development of the site, I learned the “in’s and out’s” of internet marketing from all aspects. I also found a major need in the industry for consolidation and management assistance. This ultimately led to the idea of Bevo Media. I also started dabbling in search marketing during this time as well.
Our breast cancer site was rocking, there was a point where we were averaging 10,000 unique visitors a day, with over 8,000 members joining every month. When we saw how well our Breast Cancer site was doing, we decided to start a number of additional sites with the same idea, just different themes. We ended up managing 6 different sites and developed them all to reach over 50,000 unique hits a day combined. In May of 2007, Mike and I sold off all of our sites for an extremely large sum of money. We planned on using this money to start our main idea of Bevo Media. However during the website process, our search marketing started taking off big time that would make our site acquisitions seem marginal.
Search Marketing Prodigy
Unlike most people starting off with search marketing, my very first search marketing attempt was a gem. I threw up a basic email submit campaign using the Poll Method and made $500 my very first day from only $50 in clicks. Since then, I became complete and utterly obsessed with search marketing. Once email submits started to scrub, I moved onto the more competitive niches. Since the competitive niches have a substantial amount of traffic and much higher payouts, I began to blow up. I had my first 6 figure month in late 2008 and from there I never looked back.
The skills I have developed during my search marketing efforts have benefited me greatly in the development of Bevo Media, and has also given Mike and I the opportunity to bootstrap a project that would normally cost millions of dollars to develop.
After 3 years of development, I successfully launched Bevo Media in early 2010. Since our launch, our memberbase has absolutely exploded and Bevo Media has quickly became the leading internet marketing platforms for affiliates and businesses throughout online marketing. Serving thousands of active members on a daily basis, Bevo Media has been one of my greatest achievements thus far. Bevo has became what I’ve always envisioned it be, and am absolutely determined to make it the most beneficial platform in the industry. Determined… is an absolute understatement.