The Hottest Hours and Days of Week For Conversions

December 15th, 2011 6 Comments By Ryan Buke Affiliate Marketing, Media Buys, PPC, Tech, Web Publishers

The Hottest Hours and Days of Week for Conversions

There is always a ton of speculation about the best “time” to push a product. Obviously, this can be dependent on your niche or specific product (ex: dating converting better during the night), however I decided to take a deeper look into this and get some official stats on the best time of day, and best day of week for getting conversions to an offer.

This information is based on several million clicks from old, US based campaigns, dug out from the trenches on a variety of niches and traffic sources. I have found these statistics to be pretty much on par with what the industry generalizes as “hot converting hours”, however if you ever find yourself on a low budget, and need to pick and chose the time of day to push your offers on your traffic sources, this could be of some help:

Day Of Week (from best day to worse):

1.) Monday (20%),

2.) Tuesday (19%)

3.) Wednesday (15%)

4.) Sunday (13%)

5.) Thursday (12%)

6.) Saturday (11%)

7.) Friday (10%)

Best hours for conversions, based on Eastern Standard Time (EST) in order of best to worse:

1.) 12pm

2.) 1pm

3.) 11am

4.) 10am

5.) 3pm

6.) 2pm

7.) 9am

8.) 4pm

9.) 8pm

10.) 5pm

11.) 9pm

12.) 10pm

13.) 8am

14.) 6pm

15.) 7pm

16.) 11pm

17.) 7am

18.) 12am

19.) 6am

20.) 5am

21.) 1am

22.) 2am

23.) 4am

24.) 3am

What can we conclude from this? If you are looking for your best chance of success, start your campaigns on Monday late morning/early afternoon, and pause Friday and Saturday nights. I think America likes to spend their work hours buying on the internet!

Learn some more tips and tricks like this from the Free Bevo Media Affiliate Classroom!

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