The most experienced online marketers know that the most important aspects of hitting it big online is finding high volume, quality traffic at a price low enough to turn a profitable campaign with massive scale. While many people focus on US traffic on Facebook, the fact of the matter is that it is much, much easier to get cheap clicks from international targeting.
Emerging markets is your path to big money campaigns! Being said, find the 50 countries with the highest GDP below, along with their current bid range on Facebook. Take note at the countries, such as Mexico, who have a very large target yet super cheap cost per clicks. This means the battle for 1 cent clicks is substantially easier in this location. From there, it’s a matter of figuring out the best way to monetize this traffic. Even if your conversion rates are well below average, with traffic that cheap, it’s significantly easier to turn a profit. Think about it, 1 cent clicks on a $5 offer, means you need to convert just 1 in 500 to break even. Smart marketers will exploit these markets with dirt cheap click costs and turn it into millions (if not more).
Can’t find an offer for these countries? Step out of your comfort zone and figure it out! The true marketers in the industry are the pioneers who figure it out before the rest, and are often the ones who reap the benefits. Hitting a big campaign isn’t easy, but it sure is awesome when you get there.
And now… Enjoy the data in the table below
Note #1: Since account history can often influence bid prices, the price range listed below are taken from a brand new Facebook account with no previous campaign submitted for approval.
Note #2: Want more exclusive tips like this for free? The Bevo Media Affiliate Portal has a full classroom filled with all sorts of useful tips! Best of all, creating an account is entirely free! Signup now at http://bevomedia.com
Read the rest
1 Trick to Save Your Facebook Campaign
As most active affiliates know, ad approval has turned into as much of a challenge these days as the actual marketing/targeting aspect of your campaigns. This is especially the case when using Facebook as a traffic source. Affiliates are losing sleep (literally) over unexplained, inconsistant ad denials that can cause serious revenue problems. Being said, there is one easy, but surprisingly unknown trick to help improve your chances at keep your ads up for longer.
Like many traffic sources, account and ad history have an effect on new ads. But how does Facebook associate your ads together? After a confirmed explanation from Facebook themselves, their algorithum actually uses the “Create Similar” function to associate ads together. This means if ad1 was disapproved or had a low CTR, and ad2 was pushed live from using the “Create Similar” function from ad1 within Facebook’s interface, then ad2 will then have a lower chance of approval, and have a higher recommended bidding range. On top of this, Facebook only uses this to go against your campaign. So if ad1 actually was performing well, it would have no effect on ad2.
Long story short, don’t use the “Create Similar” function! Even if the actual ad you create is entirely different. If you push an ad live using “Create Similar”, it can only hurt your chances of a successful campaign!
Want more useful tips like this? Create a free account with The Bevo Media Exchange, and check out our Classroom section!
Read the rest
Facebook Bidding Tactics
There has been quite a few people submitting questions in the Bevo Media Mentorship program about the proper way to bid on Facebook campaigns. I figured it was best to write up a detailed blog post of 2 very popular methods used for Facebook bidding specifically. There are many different methods, but these are just 2 popular tactics that I know as a fact work very well in getting the best ROI’s for your campaigns.
Method One: Bidding From The High End
This tactic revolves around bidding the low number of the minimum suggested bid that Facebook gives us for our ad. You typically want to bid either the LOW number OR $0.02 – $0.05 above the minimum suggested bid. From there, do NOT edit your bid price again. Set your campaign budget to $20, and let the ad run until you get close to your $20 budget. Then pause the campaign. It is important to have your campaign paused for 15-20 minutes to allow your CPC to catch up with your CTR. Then, assuming your CTR is strong, you should notice that your Average CPC automatically lowers significantly. At this point, you will want to raise your campaign budget up to $40-$50. Reactivate your campaign and let the campaign come close to your new budget and then pause the campaign for a few minutes and let the stats update. If your CTR is strong, your Average CPC should dip even lower. From there, open your budget up a bit more to $150-$200 range, and monitor your campaign’s performance. If you have a solid CTR, you will see that your average CPC will continue to drop, while traffic stays just as strong as when you started your campaign. Eventually your bid price will begin to plateau at a set Average CPC depending on how strong your CTR is.
Why this method: This method is advantageous for many reasons, however it all revolves around having a strong CTR. The higher your CTR, the lower your average CPC will become. On the other hand, if you have a poor CTR, not only will your CPC be raised, but your position will be lowered, which will only worsen your CTR and it downward spirals from there.
Please note that your Average CPC and Bid price are different! Bid price is the HIGHEST you are willing to pay per click. The Average CPC is what you are actually paying per click on average. It is important to emphasize AVERAGE CPC, which means that if you have a bid price of $1 and your average CPC is $0.60, you may sometimes pay $0.10 per click while other times you may pay $1, it just averages out to $0.60. This is exactly why it is important NOT to adjust your bid price at any point, even if your CTR is solid, because this will not allow for those more expensive clicks and lessen your impressions count. This method is great because it allows users to have the ability to get massive volume to your campaign. A high CTR is a must and be sure that you ease into the budget to allow the system a chance to catch up to your CPC.
NOTE: A good CTR rate is relative based on your demographics. For example, a highly targeted campaign may have a much bigger CTR because it obviously is closer to the audience. To give you guys a ball park CTR to reach for, a 0.12% CTR is a solid landmark to define a “good CTR” for a broad demographic campaign.
METHOD 2: Bidding from the low end
This method is useful for campaigns that are having problems getting low click costs. Basically, you can start your bid off at a very small price, typically around the $0.10 range. The goal of this method is to try to get all of the leftover traffic from broad demographics. The key here is to make sure you bid on very broad demographics (ex: females 18+) to make sure there is a ton of traffic available, which betters your chance at getting traffic. The negative side of this method is that it may take a while to start seeing volume, and there is no guarantee you get any impressions at all.
Why this method: If your payout is super low, and want to guarantee a super low CPC, then this is your method. If your offer normally coverts 1 in 15 clicks, then your numbers will likely stay within the same range for cheap, it will just take longer to get your traffic.
NOTE: This method works great with international offers, since CPC are generally lower to begin with, and there is often more traffic with less advertisers.
In conclusion, both bidding methods are reliable tactics and have worked in the past. It basically just comes down to how confident you are in your CTR and the payout earned for your conversions to find what method fits your campaign best!
Want more useful tips like this? Login to your Bevo Media account and access our completely free classroom!
Read the rest
We finally made a Bevo Media Facebook group! Like now and support Bevo Media!
Check out the Bevo Media Facebook page here!
Read the rest
I Want Me Some TRAFFIC!
What’s your attitude towards scaling? So you have a landing page which converts, you have a great relationship with the network/merchant and a traffic source. Great! There’s just one problem: most people limit themselves to milking that one traffic source for all it’s worth and then that’s it, end of story.
Why would you do something like that? Don’t you like money? Would you have liked money more if the bills were blue instead of green? Why just that one traffic source? There’s a lot of money on the table, why are you limiting yourself to just that one piece of the pie?
What Scaling REALLY Means
Ok, so you’ve milked traffic source A for all it’s worth? Alright, then move on to traffic source B and then to traffic source C. That’s scaling. Keep the engines running and don’t take your foot off the pedal when it comes to the traffic sources you’re already on top of but on the other hand, always be on the lookout for more traffic.
It’s a never-ending process, expression such as “ok, I’ve scaled, now what?” don’t exist unless you trick yourself into thinking that they do. New traffic sources emerge on a daily basis, why not be there with your wallet open?
Polish Your Negotiation Skills
One word: Facebook! If that’s not a love-hate relationship, nothing is. This is what happens when people depend on just one traffic source: you’re in no position to negotiate. Lots of people were/are earning a living exclusively on Facebook and given their track record, those folks are definitely skating on thin ice.
Once you realize that there’s not just one website which controls everything in terms of traffic, you’ll start being in a far better position to negotiate. This is extremely important when it comes to media buys. Get ready to negotiate everything, absolutely everything. Think everything through carefully before spending your first buck: if they want your money, they need to make the deal worthwhile for you as well. If not, you’ll simply move on and never look back. End of story.
This much is certain: we’re marketers and as a result, hunting down traffic sources is what we do. Depending on just one traffic source is a sign of weakness, plain and simple. If you don’t up your game and start demanding the most bang for your buck as an advertiser, traffic networks can and will take advantage of you.
Read the rest